Manuela Gutberlet


Dr. Manuela Gutberlet
Public Relations Manager
Public Affairs & International Office

GUtech, PO Box 1816, Athaibah PC 130, Muscat, Sultanate of Oman. Room: 306M
+968 2206 1102 (office)

Personal Website

Short biogaphy:

Manuela Gutberlet is PR Manager at GUtech. She holds a degree in Arabic and International Management as well as a PhD in Geography from RWTH Aachen University. She has recently published several papers in international peer-reviewed interdisciplinary journals. Her research focuses on tourism planning and the sociology of tourism - the impacts of large-scale cruise tourism in the Sultanate of Oman as well as the tourist experience and the tourist behavior in a Muslim context, based on two case studies. Prior to her work at GUtech she worked in tourism and as a journalist in Oman, Germany and…

  • tourism planning
  • strategic management in tourism

Research Areas

  • social and cultural impacts of tourism
  • the tourist experience
  • tourist behavior
  • tourism planning
  • cross-cultural communication

Research Projects


Peer Reviewed Journals
Conference Papers
Other Articles
Published Books

Trainings taken